While your website’s purpose is to convert your web traffic into actual customers, SEO marketing is a strategy to help your website be discovered easily by people already searching for your products or services on the world wide web. It seems that SEO marketing has become synonymous with “Google Optimization” these days, and admittedly Google is an incredible way to get a high volume of people to find you, but doing SEO marketing correctly also leverages the many other ways that potential customers are searching.
SEO stands for Search Engine Optimization, which means that you are optimizing your chances of getting found on many search engines, not just Google! While we also offer global SEO marketing (driving traffic to your website by people searching from anywhere), below is our roadmap for helping local folks find you.
We do the research to find out what people are typing into Google in order to find your types of products or services. While we explained that SEO marketing is more than just getting found on Google, it’s a good place to start so that we know how to tailor your content to what’s relevant and we can see how many people in your area are searching. The potential of hundreds or even thousands of people searching for local businesses in a specific industry on Google is not uncommon.
Google My Business Page
When people do find you the local search results, they will see what is called your “Google My Business” page. This is an online profile of your business, much like any other social media profile, it includes photos and relevant info about your business. Setting this up or checking to make sure this is setup correctly leads to an increase in inquiries for your business all on it’s own!
On Page SEO
We optimize the actual website itself to be crawled by the bots of the web, indexed, and served to potential clients searching for your products or services. There is both a technical and content side of this and our thorough checklist covers everything we can in order to make sure that search engines aren’t going to have any issues reading your website in order to connect it with the people searching.
Since you’re the expert in your industry, we partner with you to collect the information we need in order to produce high quality content on your website on a steady schedule. Search engines love serving people new, relevant, quality content! Over time this will cause search engines and people to view you as the leading experts of your arena and with this sort of authority comes great riches. More websites will link to your quality content that will results in more potential customers on your website, you will come up in search engines more often, and you will connect with your potential and current customers and a relatable human way that will result in them loving your brand even more than they already do!
Backlinks from Quality Websites
Backlinks are when other websites link to your website. This is great for multiple reasons. Usually people who click on links that will take them to your website already trust the source of the content they were reading and therefore have some trust build upon arrival to your website. Search engines, such as Google, view this as a vote from a credible website saying that your website is also credible, and therefore increases your ranking with them. The more backlinks you have from authoritative websites, the more people will arrive to your website via those links and also from your increased ranking in search engines.
Local Business Directory Listings (Citations)
There are hundreds of local directories (like Yelp and Yellow Pages, etc) that people use to find local businesses these days. We make sure that you’re on as many relevant directories as possible, with consistent and accurate information about your company. When your name, address, and phone number (NAP) are displayed online in a local business directory, it’s called a Citation.
The great thing about web marketing is that that most of it can be measured! The detailed information about the people visiting your website can give us clues on how we should tailor your future content and measure the increase in web traffic over time. We will continuously learn throughout your SEO marketing campaign and therefore exponentially become more effective with your strategy over time.
Google Ads Consulting
Google Ads is a pay-to-place environment. While ranking on Google organically may take time, you can instantly be in the top 3 ad results for people searching for your business if you are willing to pay for each time someone clicks on your ad; this is called Pay Per Click (PPC) advertising. While this type of advertising isn’t directly linked to SEO marketing, we have found that it does help businesses in most cases to run a PPC ad campaign on Google while simultaneously working on your SEO marketing.