Chattanooga Web Design
SEO Action Plan
April 2021
This SEO Action Plan answers three important questions.
Why should I do SEO?
SEO is one of the highest return-on-investment marketing opportunities that exist today. As you are about to see, many people are already searching for your business.
What is SEO?
Search Engine Optimization (SEO) is a marketing strategy that helps you get found online when people are Google searching for your products or services.
How do I do SEO?
To get found in search engines like Google you need to optimize the code of your website, consistently produce content, and increase your domain authority (DA).
Why should I do SEO?
As a consumer, if you don’t immediately know who you want to buy from then you will most likely start your research with a quick Google. The information you find will be provided by people that are doing SEO to get their content in front of your eyes. See the SEO sales funnel below:
How many people are searching?
A *keyword is a word or phrase that people are typing into Google. Below you will find the number of monthly Google searches for your keywords in the area you serve.
| Keywords* | Monthly Searches | Difficulty |
|---|---|---|
|
Lorem ipsum |
10.5k |
40 |
|
Lorem ipsum |
10.5k |
40 |
|
Lorem ipsum |
10.5k |
40 |
Where are people searching?
On the previous page you learned how many people are searching for your type of business. Below, you will see exactly where these people are located.
Why are mobile searches important?
The percentage of people using a mobile device to conduct searches is increasing each year across the internet. The below graph demonstrates which devices people are using to search for your industry.
How do I get higher domain authority (DA)?
To get a higher Domain Authority (DA), you need to consistently earn quality backlinks. A backlink is a button (link) on a different website, that when clicked, will lead people to your website.
WARNING, While earning quality backlinks is good, you should never buy them or get them from low DA websites, or else you may be penalized by Google, which may result in blacklisting.
To learn more about backlinks and how to earn them, and other proven SEO strategies, visit moz.com/learn/seo
Who is my competition?
Your online competition is who you are competing against for web traffic in your industry and in your area. These companies may be different than what you normally think of as your competitors.
| Competition | DA* | Reviews** |
|---|---|---|
|
Lorem ipsum |
25 |
N / A |
|
Lorem ipsum |
25 |
N / A |
|
Lorem ipsum |
25 |
N / A |
*DA stands for Domain Authority. This metric shows how powerful a website’s authority is online. Typically, if you have a higher domain authority and more Google
**reviews, you can rank higher in search results if you optimize your website’s code and write content containing your keywords.
When will I see results?
The biggest ranking factor in the eyes of Google is trust; and just like in real life, trust is built over time from consistency. If you optimize the code of your website, create great content, and consistently earn quality backlinks, then you are on your way to building trust and ranking high for your keywords in 6 – 12 months.
The good news is that most people aren’t willing to do the work. Investing in SEO gives you an incredible opportunity to outperform others and take a bigger piece of the pie for your target market.
The good news is that most people aren’t willing to do the work. Investing in SEO gives you an incredible opportunity to outperform others and take a bigger piece of the pie for your target market.
What do we recommend?
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Your Customized SEO Quote
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Do you have any questions?
